Business Writing Principles (ti00150)

Business Writing Principles (ti00150)

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Council Advancing Work-based Learning (CAWBL)

info@workbasedlearningcouncil.ca

Ensuring trust in the Work-Based Learning ecosystem with standards and accreditation.

The Council Advancing Work-Based Learning (CAWBL) is an independent, nonpartisan organization dedicated to promoting work-based learning (WBL) policies, perceptions, and practices. It spearheads a global movement to openly recognize learning, regardless of where or how it occurs. As the global standards and accreditation body, CAWBL recognizes programs, employers, skills labs, centers of excellence, and professional occupations that share a commitment to open learning and recognition.

This Training Item introduces the principles of effective business writing, including narrative structure and corporate storytelling. Earners demonstrate their ability to engage stakeholders and communicate complex ideas with clarity, persuasion, and audience awareness.

Criteria

Earners will be able to independently:

  1. ti1.L1 – Understand the principles of narrative and storytelling in business communication
  2. ti1.L2 – Integrate storytelling techniques into written and oral communication
  3. ti1.L3 – Tailor business communications to engage specific audiences effectively

Knowledge, Skills, and Behaviours (KSBs)

Knowledge

  • K97 – Digital tools for communication, collaboration, and information sharing
  • K103 – Negotiation and conflict resolution strategies

Skills

  • S78 – Effective communication skills for internal and external stakeholders
  • S83 – Capability to craft business communications, including reports and proposals

Behaviours

  • B17 – Demonstrating ethical leadership and decision making
  • B18 – Building collaborative relationships with internal and external stakeholders

Learning Experience, Activities

Participants engage in:

Workplace examples

  • Writing a business case, funding request, or investor proposal with a persuasive narrative
  • Developing brand or product storytelling content for marketing or internal alignment
  • Producing a strategic email series, speech draft, or press release aligned with business goals
  • Writing stakeholder communications (e.g., executive memos, board briefings, policy updates)

Civic/Community examples

  • Drafting a community campaign narrative for donor or public engagement
  • Creating messaging or storytelling pieces for a nonprofit or grassroots organization
  • Writing advocacy materials, program reports, or event narratives for civic causes
  • Crafting a personal testimony or organizational origin story for use in outreach materials

Learning experiences may occur in supervised training or be documented through lived experience and submitted for RPL. All work must demonstrate the embedded KSBs and align to Learning Outcomes.

Assessment Process

This ti requires two pieces of evidence to be marked complete:

  1. STARR Reflection – A structured, self-authored reflection on a real communication experience
  2. Expert or Client Witness Statement – An observation or validation from a supervisor, client, or senior colleague
  3. C.WBLD Sign-Off – The only authorized assessor for formative validation at the ti level

These requirements align with ISO/IEC 17024 standards for impartial, evidence-based certification of persons.

Your RPL Submission Must Include:

1. STARR Reflection Statement A structured, first-person account that addresses all Learning Outcomes (LIs) and related Knowledge, Skills, and Behaviours (KSBs) through a real experience.

2. Expert or Client Witness Statement An endorsement from someone who directly observed or received the written product. Please provide:

Full Name

Email Address

Their Role and Relationship to You (e.g., “Project Lead,” “Board Chair,” “Small Business Owner”)

3. Submission Evaluation Once your STARR reflection is sent to your expert or client witness, a CAWBL staff member will review the file for completion and record your evidence for PathLedger, and you will receive your badge.

Please use the format: X0X 0X0 (ANA NAN)

Learning Outcomes Earners will be able to independently demonstrate the Learning Outcomes along with the Knowledge, Skills, and Behaviours in the badge criteria above.

Use the following STARR format and ensure your story aligns with all Learning Outcomes (LIs) and addresses each of the KSBs. ----- STARR FORMAT Situation: What was the setting or challenge? Task: What did you need to communicate and why? Action: How did you plan, write, revise, and format your communication? Result: What was the impact or outcome? Reflection: What did you learn? How did it build your writing capability and support collaboration or leadership?
Please provide a valid email address for your witness.
Please use the format - First Name Last Name.
Example: “Project Lead,” “Board Chair,” “Small Business Owner”
- or -

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