Coordinate marketing implementation and resource use (ti8242)

Coordinate marketing implementation and resource use (ti8242)

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Contribution Exchange

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Making contribution visible, trusted, and portable.

Contribution Exchange is an international organization headquartered in Ottawa, Canada, building shared infrastructure for recognizing learning and capability developed through contribution.

Through an international federation of National Contribution Exchanges, Contribution Exchange stewards common standards for work-based learning, professional practice, recognition, and quality assurance. Its systems help organizations structure, validate, and recognize learning developed through work, community, civic, cultural, and other purposeful contributions.

Contribution Exchange also stewards the Work-Based Learning Numbering System (WBLNS®) and PathLedger®, providing interoperable infrastructure to index learning standards, record verified contributions, and make trusted evidence of capability portable across organizations, sectors, and borders.

Tags:

CIM, contribution, coordinate, item, learning, management, managerial, marketing, operations, training, work-based
This Training Item focuses on coordinating the implementation of marketing plans, campaigns, communication activities, stakeholder engagement activities, channel actions, resource allocation decisions, monitoring, and follow-up.

Criteria

Contribution recognized

The contributor coordinates marketing implementation and resource use through a situated workplace or civic/community contribution that produces a usable output for another person’s planning, coordination, decision, or action.

Learning Goal

  • LG030 — Learners will develop their ability to coordinate marketing implementation and resource use to support planned marketing activity.

Learning Outcomes

  1. LO088 — Upon completion, the learner will be able to identify marketing implementation requirements, resources, channels, tasks, responsibilities, or constraints.
  2. LO089 — Upon completion, the learner will be able to organize a marketing action pathway using tasks, timing, resources, channels, communication requirements, and stakeholder responsibilities.
  3. LO090 — Upon completion, the learner will be able to summarize monitoring, feedback, adjustment, or follow-up needs for marketing implementation.

Aligned Knowledge, Skills, and Behaviours

  • K003 — Knowledge: Understands management information and evidence systems in order to contribute to informed planning, monitoring, and decision-making.
  • K010 — Knowledge: Understands marketing management concepts in order to contribute to audience understanding, value communication, and stakeholder engagement.
  • S001 — Skill: Identifies, classifies, and summarizes management issues, structures, processes, and desired outcomes using available organizational information to support decisions.
  • S010 — Skill: Supports marketing and stakeholder engagement activities using audience information, value propositions, channels, and communication objectives.
  • S014 — Skill: Coordinates stakeholders, resources, tasks, and information using action pathways to support implementation, delivery, or improvement.
  • B002 — Behaviour: Demonstrates clear and respectful communication by adapting language, tone, and message structure to stakeholders and context.
  • B004 — Behaviour: Demonstrates evidence-informed decision-making by using relevant information, analysis, and context when contributing to decisions.
  • B005 — Behaviour: Demonstrates responsiveness to wider implications by considering legal, social, economic, financial, human, and operational consequences.
  • B006 — Behaviour: Demonstrates constructive collaboration by supporting inclusion, cooperation, and shared responsibility in group or stakeholder settings.

Acceptable Artifact Element

AE003 — Project Documentation

Evidentiary purpose: Makes the contributor’s situated role and use of LO088, LO089, LO090 visible through a naturally occurring project documentation.

Minimum characteristics: - A genuine workplace or civic/community context. - An attributable contributor role. - A usable output aligned to the selected Learning Outcomes. - Sufficient context for AC001 and AC002 validation.

Workplace example

A workplace marketing implementation plan, campaign tracker, channel schedule, content calendar, stakeholder engagement tracker, resource allocation plan, marketing task register, launch checklist, communications schedule, monitoring plan, or campaign follow-up register.

Civic/community example

A civic/community marketing implementation plan, outreach campaign tracker, channel schedule, content calendar, stakeholder engagement tracker, membership or participation campaign plan, resource allocation plan, event promotion checklist, communications schedule, monitoring plan, or campaign follow-up register.

Experience Context

  • Autonomy: Follow — Develops the artifact using an established approach with regular direction and review.
  • Complexity: Follow — Works with familiar information and a defined situation; direct reproduction without situated interpretation is insufficient.
  • Contribution scope: Follow — Produces an output that is used within an assigned task or immediate contribution activity.

Assessment Components

AC001 — STARR Reflection

Redo (R): The STARR Reflection is missing, is not attributable to the contributor, does not sufficiently address one or more required STARR elements, or does not establish a credible connection to LO088, LO089, LO090 and the aligned KSBs.

Pass (P): The STARR Reflection is complete, situated, and attributable. It addresses Situation: The contributor identifies a workplace or civic/community setting where marketing implementation, campaign coordination, stakeholder engagement, communication activity, channel use, resource allocation, monitoring, or follow-up required coordination.; Task: The contributor explains the implementation requirement, resource need, channel requirement, task sequence, communication need, stakeholder responsibility, constraint, monitoring need, adjustment point, or follow-up objective.; Action: The contributor describes how they identified implementation requirements, resources, channels, tasks, responsibilities, or constraints; organized a marketing action pathway; and summarized monitoring, feedback, adjustment, or follow-up needs.; Result: The contributor describes the implementation support, task clarity, stakeholder coordination, channel readiness, resource-prioritization support, communication readiness, monitoring support, feedback use, adjustment, or follow-up that resulted from the contribution.; Relevance: The contributor explicitly connects the reflection to LG030, LO088–LO090, and the Training Unit-Level KSBs K003, K010, S001, S010, S014, B002, B004, B005, and B006. It explicitly connects the contribution to LO088, LO089, LO090 and the aligned KSBs K003, K010, S001, S010, S014, B002, B004, B005, B006.

AC002 — Contribution Witness Statement

Redo (R): The Contribution Witness Statement is absent, unattributable, provided by a person unable to confirm the contribution context, or does not sufficiently confirm the contributor’s role, situated contribution, relationship to LO088, LO089, LO090, and claimed KSB alignment.

Pass (P): An identifiable and contextually appropriate witness provides a credible statement that addresses Context Confirmation: The witness confirms the contributor participated in a workplace or civic/community context involving marketing implementation, campaign coordination, stakeholder engagement, communication planning, channel coordination, resource use, monitoring, or follow-up.; Contribution Confirmation: The witness confirms the contributor contributed to organizing, documenting, communicating, coordinating, monitoring, supporting, or following up on marketing implementation activity.; LO Confirmation: The witness confirms the contribution reasonably relates to identifying marketing implementation requirements, organizing an action pathway, and summarizing monitoring or follow-up needs.; KSB Confirmation: The witness confirms the contribution supports developmental alignment to K003, K010, S001, S010, S014, B002, B004, B005, or B006 and does not contradict the claimed alignment.; Credibility: The witness is identifiable and has sufficient relationship to the contribution context to confirm the evidence.

Completion requirement

Both AC001 and AC002 must achieve Pass (P). A Redo (R) on either component returns the Training Item for revision. Distinction is not available at Training Item level.

Your RPL Submission Must Include:

1. STARR Reflection Statement A structured, first-person account that addresses all Learning Outcomes (LIs) and related Knowledge, Skills, and Behaviours (KSBs) through a real experience.

2. Contribution Witness Statement An endorsement from someone who directly observed or received the written product. Please provide:

Full Name

Email Address

Their Role and Relationship to You (e.g., “Project Lead,” “Board Chair,” “Small Business Owner”)

3. Submission Evaluation Once your STARR reflection is sent to your contribution witness, a Contribution Exchange staff member will review the file for completion, record your evidence for PathLedger, and you will receive your badge.

Please use the format: X0X 0X0 (ANA NAN)
**STARR FORMAT** ----- Use the following STARR format and ensure your story aligns with the Learning Goal (LG), all Learning Outcomes (LIs) and addresses each of the KSBs.
Situation: What was the setting or challenge?
Task: What did you need to communicate and why?
Action: How did you plan, write, revise, and format your communication?
Result: What was the impact or outcome?
Reflection: What did you learn? How did it build your writing capability and support collaboration or leadership?
Please provide a valid email address for your witness.
Please use the format - First Name Last Name.
Example: “Project Lead,” “Board Chair,” “Small Business Owner”
- or -

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