Support Managerial Marketing Operations (tu6147)

Contribution recognized

Support marketing planning, stakeholder engagement, and resource-prioritized implementation using marketing process and marketing mix concepts.

Training Unit structure

This Training Unit aggregates exactly three child Training Items:

1. ti4790 — Interpret market, audience, and stakeholder context (73.3.CA6532/ti4790D)
2. ti5014 — Prepare a supported marketing recommendation (73.3.CA6532/ti5014D)
3. ti8242 — Coordinate marketing implementation and resource use (73.3.CA6532/ti8242D)

Completion requires two naturally occurring Artifact Elements that together provide substantial evidence across the three child Training Items.

Aggregated Learning Goals

• LG028 — Learners will develop their ability to interpret market, audience, and stakeholder context to support managerial marketing decisions.
• LG029 — Learners will develop their ability to prepare a supported marketing recommendation using marketing process and marketing mix concepts.
• LG030 — Learners will develop their ability to coordinate marketing implementation and resource use to support planned marketing activity.

Aggregated Learning Outcomes

1. LO082 — Upon completion, the learner will be able to identify audience, market, stakeholder, environmental, or organizational information relevant to a marketing objective.
2. LO083 — Upon completion, the learner will be able to describe how audience needs, market conditions, stakeholder expectations, or channel factors affect marketing decisions.
3. LO084 — Upon completion, the learner will be able to summarize a practical marketing problem, opportunity, or objective using available audience, market, or stakeholder information.
4. LO085 — Upon completion, the learner will be able to identify relevant marketing process or marketing mix considerations for a practical marketing problem or opportunity.
5. LO086 — Upon completion, the learner will be able to build a supported marketing recommendation using audience information, value proposition, channel logic, or communication objectives.
6. LO087 — Upon completion, the learner will be able to explain resource constraints, trade-offs, expected outcomes, or wider implications related to the marketing recommendation.
7. LO088 — Upon completion, the learner will be able to identify marketing implementation requirements, resources, channels, tasks, responsibilities, or constraints.
8. LO089 — Upon completion, the learner will be able to organize a marketing action pathway using tasks, timing, resources, channels, communication requirements, and stakeholder responsibilities.
9. LO090 — Upon completion, the learner will be able to summarize monitoring, feedback, adjustment, or follow-up needs for marketing implementation.

Aggregated Knowledge, Skills, and Behaviours

• K003 — Knowledge: Understands management information and evidence systems in order to contribute to informed planning, monitoring, and decision-making.
• K010 — Knowledge: Understands marketing management concepts in order to contribute to audience understanding, value communication, and stakeholder engagement.
• S001 — Skill: Identifies, classifies, and summarizes management issues, structures, processes, and desired outcomes using available organizational information to support decisions.
• S010 — Skill: Supports marketing and stakeholder engagement activities using audience information, value propositions, channels, and communication objectives.
• B004 — Behaviour: Demonstrates evidence-informed decision-making by using relevant information, analysis, and context when contributing to decisions.
• B005 — Behaviour: Demonstrates responsiveness to wider implications by considering legal, social, economic, financial, human, and operational consequences.
• S002 — Skill: Prepares management communications using audience, purpose, structure, and tone to support understanding, coordination, and action.
• S003 — Skill: Builds supported arguments using claims, evidence, reasoning, and stakeholder context to influence decisions and coordinated action.
• B002 — Behaviour: Demonstrates clear and respectful communication by adapting language, tone, and message structure to stakeholders and context.
• S014 — Skill: Coordinates stakeholders, resources, tasks, and information using action pathways to support implementation, delivery, or improvement.
• B006 — Behaviour: Demonstrates constructive collaboration by supporting inclusion, cooperation, and shared responsibility in group or stakeholder settings.

Indicative Content

ti4790 — Interpret market, audience, and stakeholder context

• LO082 — Changing and Global Environments: Market change, global and local conditions, digital channels, competition, customer expectations, cultural considerations, social trends, technology, and environmental factors affecting marketing decisions.
• LO083 — Marketing Process: Situation analysis, problem identification, audience or market understanding, segmentation, targeting, positioning, objective setting, strategy selection, implementation, monitoring, and review.
• LO084 — Audience and Stakeholder Understanding: Customers, clients, members, service users, communities, partners, funders, volunteers, internal stakeholders, market segments, stakeholder needs, and audience behaviour.
• LO084 — Contextual Application: Workplace or civic/community settings where marketing supports customer engagement, stakeholder communication, service awareness, participation, campaigns, events, membership growth, resource development, or organizational visibility.

ti5014 — Prepare a supported marketing recommendation

• LO085 — Marketing Purpose and Management Role: Marketing as a management function, customer/client/member value, stakeholder relationships, organizational reputation, demand creation, service communication, market orientation, and responsible value exchange.
• LO086 — Marketing Mix Concepts: Product or service offer, price/cost/value considerations, place/channel/distribution, promotion/communication, positioning, messaging, brand alignment, and stakeholder fit.
• LO087 — Marketing Communication and Value Proposition: Value proposition, message clarity, audience-specific communication, tone, accessibility, brand alignment, channel selection, calls to action, and stakeholder engagement.

ti8242 — Coordinate marketing implementation and resource use

• LO088 — Marketing Planning: Marketing objectives, campaign planning, stakeholder engagement plans, channel planning, content planning, implementation schedules, approvals, responsibilities, and success measures.
• LO089 — Resource Allocation: Budget, time, people, content, tools, channels, materials, partnerships, constraints, trade-offs, prioritization, feasibility, and strategic use of limited marketing resources.
• LO090 — Monitoring and Evaluation: Engagement measures, reach, participation, inquiries, conversion, retention, feedback, campaign progress, stakeholder response, review points, and adjustment.

Artifact Element 1

AE002 — Presentations & Slide Decks

Evidentiary purpose: Captures a stakeholder-facing marketing recommendation presentation that explains the marketing problem or opportunity, audience or market context, relevant marketing process or marketing mix considerations, value proposition, supported rationale, resource constraints, and recommended marketing direction. this Artifact Element record is designed to evidence marketing understanding, audience-sensitive communication, supported argument, evidence-informed decision-making, and responsiveness to wider market, organizational, financial, and stakeholder implications.

Minimum characteristics: - Identifies the practical marketing issue, opportunity, campaign need, audience challenge, stakeholder need, product/service need, service awareness need, participation need, or organizational objective. - Identifies target audience, customer/client/member group, stakeholder segment, user group, market condition, global/local factor, competitor factor, environmental consideration, or audience behaviour. - Applies relevant marketing process or marketing mix concepts such as product/service, price/cost/value, place/channel/distribution, promotion/communication, positioning, segmentation, targeting, value proposition, or stakeholder engagement logic. - Identifies audience information, market information, stakeholder input, customer/client/member feedback, service data, campaign results, environmental scan, organizational priorities, or other evidence used. - Identifies options, limited resources, budget/time/people/channel constraints, trade-offs, risks, feasibility concerns, prioritization logic, or resource-allocation considerations. - Presents the recommended marketing direction, campaign approach, value proposition, channel mix, positioning, message direction, stakeholder engagement strategy, or audience response strategy. - Identifies desired outcomes, success indicators, engagement measures, reach, conversion, participation, awareness, retention, stakeholder response, campaign review points, or feedback measures. - Summarizes proposed action steps, responsibilities, timing, approvals, communication needs, resource needs, monitoring needs, or follow-up. - Describes the participant’s role in preparing, analyzing, presenting, recommending, coordinating, communicating, or supporting the marketing recommendation.

Workplace example

A workplace marketing recommendation deck, campaign rationale presentation, audience insight presentation, marketing mix recommendation, value proposition deck, channel recommendation, stakeholder engagement presentation, product/service positioning presentation, campaign proposal, or resource-prioritization briefing prepared for management or stakeholder review. The artifact must communicate the marketing problem or opportunity, audience or market context, marketing mix logic, recommendation, resource constraints, and expected outcomes.

Civic/community example

A civic/community marketing recommendation deck, outreach rationale presentation, audience insight presentation, stakeholder engagement presentation, campaign recommendation, value proposition deck, channel recommendation, membership or participation briefing, event promotion proposal, public awareness presentation, or resource-prioritization briefing prepared for governance or stakeholder review. The artifact must communicate the marketing problem or opportunity, audience or market context, marketing mix logic, recommendation, resource constraints, and expected outcomes.

Experience Context

• Autonomy: Apply — Frames and develops the artifact independently within agreed authority, seeking direction for material exceptions.
• Complexity: Apply — Integrates ambiguous or competing information, constraints, and implications to produce a defensible output.
• Contribution scope: Assist — Produces a usable output that supports another person’s planning, coordination, decision, or action.

Insufficient evidence conditions

• required characteristics absent
• role cannot be attributed
• no credible situated use
• required validation missing

Assessment Components

AC005 — Artifact Authenticity Declaration

Redo (R): Artifact Authenticity Declaration is missing when yes or does not credibly confirms that the participant produced or materially contributed to the artifact submitted for the Training Unit.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Artifact Authenticity Declaration is present when yes, attributable to an eligible validator, and credibly confirms that the participant produced or materially contributed to the artifact submitted for the Training Unit.; together with the Artifact Element it supports the reposited purpose: Captures a stakeholder-facing marketing recommendation presentation that explains the marketing problem or opportunity, audience or market context, relevant marketing process or marketing mix considerations, value proposition, supported rationale, resource constraints, and recommended marketing direction. this Artifact Element record is designed to evidence marketing understanding, audience-sensitive communication, supported argument, evidence-informed decision-making, and responsiveness to wider market, organizational, financial, and stakeholder implications.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC003 — Host Organization Confirmation

Redo (R): Host Organization Confirmation is missing when conditional or does not credibly confirms that the artifact relates to a genuine marketing, campaign, stakeholder engagement, communication, audience development, or resource-prioritization context and that the participant had a legitimate role in producing, supporting, presenting, or using the artifact.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Host Organization Confirmation is present when conditional, attributable to an eligible validator, and credibly confirms that the artifact relates to a genuine marketing, campaign, stakeholder engagement, communication, audience development, or resource-prioritization context and that the participant had a legitimate role in producing, supporting, presenting, or using the artifact.; together with the Artifact Element it supports the reposited purpose: Captures a stakeholder-facing marketing recommendation presentation that explains the marketing problem or opportunity, audience or market context, relevant marketing process or marketing mix considerations, value proposition, supported rationale, resource constraints, and recommended marketing direction. this Artifact Element record is designed to evidence marketing understanding, audience-sensitive communication, supported argument, evidence-informed decision-making, and responsiveness to wider market, organizational, financial, and stakeholder implications.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC006 — Source Data / Record Confirmation

Redo (R): Source Data / Record Confirmation is missing when conditional or does not credibly confirms that the artifact draws from appropriate audience information, market information, stakeholder input, campaign records, communication records, feedback, service data, organizational priorities, or source inputs where such inputs are not public or self-generated.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Source Data / Record Confirmation is present when conditional, attributable to an eligible validator, and credibly confirms that the artifact draws from appropriate audience information, market information, stakeholder input, campaign records, communication records, feedback, service data, organizational priorities, or source inputs where such inputs are not public or self-generated.; together with the Artifact Element it supports the reposited purpose: Captures a stakeholder-facing marketing recommendation presentation that explains the marketing problem or opportunity, audience or market context, relevant marketing process or marketing mix considerations, value proposition, supported rationale, resource constraints, and recommended marketing direction. this Artifact Element record is designed to evidence marketing understanding, audience-sensitive communication, supported argument, evidence-informed decision-making, and responsiveness to wider market, organizational, financial, and stakeholder implications.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC007 — Peer / Team Corroboration

Redo (R): Peer / Team Corroboration is missing when conditional or does not credibly confirms contribution in collaborative marketing, campaign, communication, stakeholder engagement, event, outreach, or resource-prioritization contexts where the presentation was developed, reviewed, presented, or used within a team or coordinated activity.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Peer / Team Corroboration is present when conditional, attributable to an eligible validator, and credibly confirms contribution in collaborative marketing, campaign, communication, stakeholder engagement, event, outreach, or resource-prioritization contexts where the presentation was developed, reviewed, presented, or used within a team or coordinated activity.; together with the Artifact Element it supports the reposited purpose: Captures a stakeholder-facing marketing recommendation presentation that explains the marketing problem or opportunity, audience or market context, relevant marketing process or marketing mix considerations, value proposition, supported rationale, resource constraints, and recommended marketing direction. this Artifact Element record is designed to evidence marketing understanding, audience-sensitive communication, supported argument, evidence-informed decision-making, and responsiveness to wider market, organizational, financial, and stakeholder implications.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

Artifact Element 2

AE003 — Project Documentation

Evidentiary purpose: Captures structured marketing implementation documentation showing how a marketing plan, campaign, communication activity, stakeholder engagement activity, channel strategy, or marketing resource decision is coordinated through tasks, timing, resources, responsibilities, channels, constraints, monitoring, and follow-up. this Artifact Element record is designed to evidence marketing process application, implementation planning, resource allocation, stakeholder coordination, constructive collaboration, and responsible follow-through.

Minimum characteristics: - Identifies the campaign, plan, initiative, service, product, event, stakeholder engagement activity, audience development activity, communication activity, or marketing activity being coordinated. - States the marketing objective and identifies the target audience, customer/client/member group, stakeholder segment, user group, intended receiver, or priority audience. - Identifies the product/service/value offer, price/cost/value consideration, place/channel/distribution, promotion/message, positioning, channel selection, or stakeholder engagement logic. - Provides a structured action pathway with tasks, responsible parties, deadlines, milestones, approvals, dependencies, or implementation schedule. - Identifies available resources, budget, time, people, tools, channels, content, materials, partnerships, constraints, trade-offs, prioritization decisions, or feasibility limits. - Identifies messages, content pieces, communication channels, brand/tone requirements, stakeholder approvals, accessibility needs, audience considerations, or call-to-action requirements. - Identifies how results, engagement, participation, reach, conversion, feedback, stakeholder response, implementation progress, or campaign performance will be monitored. - Identifies risks, dependencies, barriers, adjustment points, unresolved issues, escalation, review points, follow-up actions, or next iteration needs. - Describes the participant’s role in preparing, coordinating, implementing, monitoring, communicating, adjusting, or using the marketing documentation.

Workplace example

A workplace marketing implementation plan, campaign tracker, channel schedule, content calendar, stakeholder engagement tracker, product/service launch checklist, resource allocation plan, marketing task register, communications schedule, monitoring plan, campaign follow-up register, or marketing activity plan. The artifact must show the marketing objective, target audience, channel or marketing mix logic, tasks, responsibilities, timing, resource use, monitoring, and follow-up.

Civic/community example

A civic/community marketing implementation plan, outreach campaign tracker, channel schedule, content calendar, stakeholder engagement tracker, membership or participation campaign plan, event promotion checklist, resource allocation plan, marketing task register, communications schedule, monitoring plan, campaign follow-up register, or marketing activity plan. The artifact must show the marketing objective, target audience, channel or marketing mix logic, tasks, responsibilities, timing, resource use, monitoring, and follow-up.

Experience Context

• Autonomy: Follow — Develops the artifact using an established approach with regular direction and review.
• Complexity: Assist — Interprets varied information, constraints, or stakeholder considerations in a situated contribution context.
• Contribution scope: Follow — Produces an output that is used within an assigned task or immediate contribution activity.

Insufficient evidence conditions

• required characteristics absent
• role cannot be attributed
• no credible situated use
• required validation missing

Assessment Components

AC005 — Artifact Authenticity Declaration

Redo (R): Artifact Authenticity Declaration is missing when yes or does not credibly confirms that the participant produced or materially contributed to the artifact submitted for the Training Unit.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Artifact Authenticity Declaration is present when yes, attributable to an eligible validator, and credibly confirms that the participant produced or materially contributed to the artifact submitted for the Training Unit.; together with the Artifact Element it supports the reposited purpose: Captures structured marketing implementation documentation showing how a marketing plan, campaign, communication activity, stakeholder engagement activity, channel strategy, or marketing resource decision is coordinated through tasks, timing, resources, responsibilities, channels, constraints, monitoring, and follow-up. this Artifact Element record is designed to evidence marketing process application, implementation planning, resource allocation, stakeholder coordination, constructive collaboration, and responsible follow-through.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC003 — Host Organization Confirmation

Redo (R): Host Organization Confirmation is missing when conditional or does not credibly confirms that the artifact relates to a genuine marketing, campaign, stakeholder engagement, communication, outreach, participation, membership, event promotion, or audience development context and that the participant had a legitimate role in preparing, coordinating, implementing, monitoring, or using the artifact.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Host Organization Confirmation is present when conditional, attributable to an eligible validator, and credibly confirms that the artifact relates to a genuine marketing, campaign, stakeholder engagement, communication, outreach, participation, membership, event promotion, or audience development context and that the participant had a legitimate role in preparing, coordinating, implementing, monitoring, or using the artifact.; together with the Artifact Element it supports the reposited purpose: Captures structured marketing implementation documentation showing how a marketing plan, campaign, communication activity, stakeholder engagement activity, channel strategy, or marketing resource decision is coordinated through tasks, timing, resources, responsibilities, channels, constraints, monitoring, and follow-up. this Artifact Element record is designed to evidence marketing process application, implementation planning, resource allocation, stakeholder coordination, constructive collaboration, and responsible follow-through.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC006 — Source Data / Record Confirmation

Redo (R): Source Data / Record Confirmation is missing when conditional or does not credibly confirms that the artifact draws from appropriate audience information, market information, stakeholder input, campaign records, communication records, feedback, service data, budget/resource information, organizational priorities, or source inputs where such inputs are not public or self-generated.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Source Data / Record Confirmation is present when conditional, attributable to an eligible validator, and credibly confirms that the artifact draws from appropriate audience information, market information, stakeholder input, campaign records, communication records, feedback, service data, budget/resource information, organizational priorities, or source inputs where such inputs are not public or self-generated.; together with the Artifact Element it supports the reposited purpose: Captures structured marketing implementation documentation showing how a marketing plan, campaign, communication activity, stakeholder engagement activity, channel strategy, or marketing resource decision is coordinated through tasks, timing, resources, responsibilities, channels, constraints, monitoring, and follow-up. this Artifact Element record is designed to evidence marketing process application, implementation planning, resource allocation, stakeholder coordination, constructive collaboration, and responsible follow-through.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

AC007 — Peer / Team Corroboration

Redo (R): Peer / Team Corroboration is missing when conditional or does not credibly confirms contribution in collaborative marketing, campaign, communication, stakeholder engagement, event, outreach, implementation, or resource-prioritization contexts where the artifact was produced by, informed by, reviewed by, or used within a team or coordinated activity.; the Artifact Element therefore does not yet provide sufficient, attributable evidence of the reposited purpose.

Pass (P): Peer / Team Corroboration is present when conditional, attributable to an eligible validator, and credibly confirms contribution in collaborative marketing, campaign, communication, stakeholder engagement, event, outreach, implementation, or resource-prioritization contexts where the artifact was produced by, informed by, reviewed by, or used within a team or coordinated activity.; together with the Artifact Element it supports the reposited purpose: Captures structured marketing implementation documentation showing how a marketing plan, campaign, communication activity, stakeholder engagement activity, channel strategy, or marketing resource decision is coordinated through tasks, timing, resources, responsibilities, channels, constraints, monitoring, and follow-up. this Artifact Element record is designed to evidence marketing process application, implementation planning, resource allocation, stakeholder coordination, constructive collaboration, and responsible follow-through.

Distinction (D): Not reposited — optional LMO decision. Distinction is unavailable for this component unless the LMO authors and approves a D criterion.

Completion and result

• Each Artifact Element is assessed through its own reposited Assessment Components.
• Each required Assessment Component must achieve at least Pass (P) for its Artifact Element.
• Both Artifact Elements must achieve Pass (P) or Distinction (D) to complete the Training Unit.
• Any Redo (R) returns the Training Unit for revision.
• Distinction is available only when the LMO reposits D criteria, and both Artifact Elements achieve D. D is not assumed or inferred.
• Formal Assessment Methods are not used at TI or TU level; they are reserved for EPA/EA.