2026 CPRS NEXT 30™ Award Recipient

The Communications and Public Relations Society of Canada (CPRS) is the national professional association for communications and public relations practitioners in Canada. CPRS supports professional development, accreditation and ethical practice, and connects a community of practitioners through its national organization and member societies across the country.

La Société canadienne des communications et des relations publiques (SCRP) est l’association professionnelle nationale canadienne regroupant les praticiens des communications et des relations publiques. La SCRP favorise l’excellence professionnelle grâce à l’accréditation, au perfectionnement professionnel, à la défense des intérêts, à la recherche et au respect de l’éthique.

Type of recognition

National Professional Achievement Award

Evaluated recognition of emerging leadership, professional excellence and contributions to public relations and communications in Canada.

This recognition acknowledges leadership, governance, and professional stewardship at the

Core Competencies

Professional Leadership: Demonstrates initiative, influence and leadership beyond expectations for their career stage.

Policy and Oversight: Participates in governance, fiscal responsibility, and national policy decision-making with transparency and accountability.

Impact and Measurable Results: Delivers meaningful outcomes through effective communications strategies and professional contributions.

Innovation and Strategic Thinking: Applies creativity, critical thinking and strategic insight to communication challenges.

Ethics and Professional Integrity: Demonstrates ethical judgement, accountability and responsible professional practice.

Building Trust through Communication: Strengthens relationships, transparency and stakeholder confidence through effective communication.

Commitment to the Profession: Contributes to professional growth, knowledge sharing and the advancement of public relations and communications.

Supporting Skills

Strategic Communications, Professional Leadership, Innovation, Ethical Communication, Stakeholder Engagement, Building Trust, Strategic Planning, Impact Measurement, Critical Thinking, Professional Excellence.

Learning and Development Outcomes

Learning Mode: Experiential and professional practice-based development.

Estimated Learning Effort: Not applicable. Recognition is based on demonstrated professional achievement rather than completion of a prescribed learning program.

Recognition Outcome: National recognition of outstanding professional achievement, emerging leadership, ethical practice and contributions to advancing public relations and communications in Canada.

Assessment and Evaluation

Recipients are selected through a national evaluation process administered by the Communications and Public Relations Society of Canada (CPRS). Applications are independently assessed against seven established criteria using a standardized 100-point evaluation framework. Evaluation Criteria are clearly outlined throughout the application process and are transparently weighted for applicant and judging assignments.

Up to the 30 highest-ranked applicants are recommended to the National Board for national award recognition.

Activities and Evidence of Achievement

Activities: Submission of a completed application demonstrating professional leadership, achievements, measurable results, ethical practice and contributions to the profession, supported by a professional endorsement.

Evidence: Successful evaluation and official confirmation of selection as a 2026 CPRS NEXT 30™ Award recipient by the Communications and Public Relations Society of Canada (CPRS).

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