Public Relations Knowledge (PRK)®

Passing the Public Relations Knowledge (PRK)® exam indicates knowledge of public relations concepts, theory, terminology and ethics, as well as competency in writing skills as required for a junior or entry-level position in the public relations industry.

Issued on 31 May 2025 by

Canadian Public Relations Society (CPRS)

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Issuer

Canadian Public Relations Society (CPRS)

certification@cprs.ca

The Canadian Public Relations Society (CPRS) is an organization of professionals who practice public relations in Canada and abroad. Our members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.

Fondée en 1948, La Société canadienne des relations publiques (SCRP) est un organisme regroupant des femmes et des hommes qui pratiquent les relations publiques au Canada et à l'étranger. Nos membres veillent à maintenir les normes professionnelles les plus élevées et à partager une expérience canadienne unique en matière de relations publiques.

Criteria

Exam writers must take an invigilated, 2.5 hour exam with four sections, testing:

Section I - Public Relations Theory and Concepts - 10%, (multiple choice questions on public relations theory and concepts);
Section II - Fundamentals of Practice - 10%, (multiple choice questions on fundamentals of practice);
Section III - Workplace Readiness - 50%, (short answer questions on ethics, editing and writing skills);
Section IV- Strategic Analysis -30% - Case studies; essay questions.

Issued in partnership with CanCred.ca