Market Research
Badge awarded to
Omar Ahmed
Understanding consumer trends and identifying a target market is important to building a successful business. This badge demonstrated you have learned how library resources can help you understand your audience through secondary market research.
Issued on 27 Nov 2025 by
Toronto Metropolitan University Libraries
Issuer
Toronto Metropolitan University Libraries
refdesk@torontomu.ca
The Toronto Metropolitan University Libraries is integral to learning, teaching, and scholarly, research and creative activities. We collect, organize, preserve, disseminate, and provide access to essential information resources.
Criteria
TO earn this badge, you will have demonstrated the knowledge of:
✅ Where to find consumer market reports and data
✅ How to find information on target market segments (demographic, geographic, psychographic, and behavioural)
✅ The differences between primary and secondary research
