Student Ready: Introduction to Search Engine Optimization

As the leading national technology industry association, our mission is to set Canadian businesses apart in a global market while connecting prospective workers, industry leaders and government officials from coast to coast. Through up-skilling and re-skilling programs, we are bridging the gap of digital skills needed now and for the future.

Type of recognition

Participation-Based Certificate

Learning Objectives/Outcomes

Search engines, particularly Google, are the top internet channels used for brand discovery, spanning almost all age groups. It comes as no surprise then that today the global search engine optimization services market is worth a staggering $50 billion, or that search engine optimization, search engine marketing, and search engine optimization are among the most in-demand digital skills.

This TECHNATION module is focused on online skills development aimed at building the professional skills required for student work placements within the tech-sector to foster the workforce of the future. The modules feature online learning modules from the Advanced Digital and Professional Training (ADaPT) program, which has trained more than 900 for paid work placements across Canada.

The Student Ready modules provide training in digital literacy, project management, communication, business financials, career skills, and many other competencies to support students. Regardless of one’s level of tech-expertise, the courses are developed to support students from all disciplines of study.

Learning Experience, Activities

Asynchronous (self-paced) e-learning featuring:

• Text and multimedia presentations that introduce key concepts and apply them to the workplace
• Interactive checkpoints within the course to test for knowledge and understanding

Assessment

This is a Participation-Based Certificate.

There are several checkpoints for formative assessment. The course concludes with a final knowledge check. Responses are automatically assessed. Multiple attempts are permitted.

Notional learning hours of 1.5