2025 National Board President

The Canadian Public Relations Society (CPRS) is an organization of professionals who practice public relations in Canada and abroad. Our members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.

Fondée en 1948, La Société canadienne des relations publiques (SCRP) est un organisme regroupant des femmes et des hommes qui pratiquent les relations publiques au Canada et à l'étranger. Nos membres veillent à maintenir les normes professionnelles les plus élevées et à partager une expérience canadienne unique en matière de relations publiques.

Type of recognition

CPRS National Volunteer Badge

This badge formally recognizes the CPRS member elected to serve as President of the National Board of the Canadian Public Relations Society (CPRS). It honours distinguished leadership, strategic vision, and commitment to advancing the Society’s mission, values, and professional standards at the national level.

This recognition represents verified executive-level contribution to governance, advocacy, and organizational excellence. It reflects demonstrated expertise in strategic direction, ethical stewardship, and national representation within CPRS’s leadership framework.

Core Competencies

Visionary Leadership: Provides strategic direction and inspiration to guide CPRS’s national agenda, fostering unity across societies and advancing the profession’s reputation and influence.

Governance and Accountability: Ensures compliance with bylaws, ethical standards, and governance best practices; models transparency, fairness, and accountability in all decisions.

Organizational Stewardship: Oversees the effectiveness of the national Board and Executive, manages high-level relationships, and ensures the sustainability of CPRS’s mission and resources.

Advocacy and Representation: Serves as the public face and spokesperson for CPRS, representing members’ interests to media, partners, and allied organizations nationally and internationally.

Strategic Communication: Articulates the Society’s goals clearly to members and external audiences, building understanding and alignment around CPRS priorities.

Mentorship and Succession: Encourages leadership development across the organization, supporting emerging leaders and facilitating smooth executive transitions.

Supporting Skills

• Policy development and strategic oversight
• Advanced facilitation and negotiation
• Public and media relations
• Financial literacy and risk management
• Partnership cultivation and network building
• Ethical leadership and crisis response

Learning and Development Outcomes

Estimated learning effort: 40–60 hours per year through strategic governance, advocacy, and stakeholder engagement.

Learning mode: Experiential, reflective, and peer-collaborative leadership practice.

Recognition type: Organizational Recognition Badge representing high-level governance and leadership achievement within the CPRS community.

The recipient has been duly elected by the Canadian Public Relations Society’s National Board of Directors to serve as President for a designated term in accordance with CPRS Bylaws and Regulations.

Their eligibility and service have been verified by the CPRS National Office confirming:

• Active national membership in good standing;
• Successful election or appointment by the National Board;
• Demonstrated leadership and governance experience within CPRS;
• Completion of the required Board orientation and governance training;
• Fulfilment of all presidential responsibilities, including chairing National Board meetings, providing strategic direction, representing CPRS nationally, and serving as the Society’s chief spokesperson.