Public Relations Knowledge (PRK)®

The Communications and Public Relations Society of Canada (CPRS) is the national professional association for communications and public relations practitioners in Canada. CPRS supports professional development, accreditation and ethical practice, and connects a community of practitioners through its national organization and member societies across the country.

La Société canadienne des communications et des relations publiques (SCRP) est l’association professionnelle nationale canadienne regroupant les praticiens des communications et des relations publiques. La SCRP favorise l’excellence professionnelle grâce à l’accréditation, au perfectionnement professionnel, à la défense des intérêts, à la recherche et au respect de l’éthique.

Exam writers must take an invigilated, 2.5 hour exam with four sections, testing:

• Section I - Public Relations Theory and Concepts - 10%, (multiple choice questions on public relations theory and concepts);
• Section II - Fundamentals of Practice - 10%, (multiple choice questions on fundamentals of practice);
• Section III - Workplace Readiness - 50%, (short answer questions on ethics, editing and writing skills);
• Section IV- Strategic Analysis -30% - Case studies; essay questions.

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